We organized the launch event of Lululemon on Zalando. Selected editors and influencers were invited by us to the Pilates Reformer Studio June and outfitted from head to toe in lululemon by Zalando. After a joint training session, there were snacks and drinks on site. We were responsible for the planning, invitation management and implementation from start to finish. We also prepared engaging Q&As for the media with the owners of June and the founders of KOTD, generating one of the most successful events in 2023.